The Challenge
A B2B software company was generating 80+ inbound leads per week but spending 3 hours daily on manual lead scoring. Their sales team was wasting time on unqualified prospects and missing follow-up windows with hot leads.
Our Solution
We built an AI lead qualification agent integrated with their HubSpot CRM. The system:
1. Triggers on every new inbound lead in HubSpot from any source
2. Uses GPT-4o to score leads against a detailed ICP profile
3. Enriches contact data using Clearbit and Apollo.io APIs
4. Assigns a qualification score (1–10) with reasoning
5. Routes hot leads (7+) to sales with a personalised outreach template
6. Enrolls cold leads in a nurture sequence automatically
7. Sends a daily summary Slack digest to the sales team
The Results
- Qualified meeting volume tripled in the first 30 days
- 3 hours of daily manual lead triage eliminated completely
- Sales close rate improved by 40% due to better lead quality
- Zero hot leads missed due to follow-up delay
- Full lead source attribution now available in HubSpot
"The AI lead qualification agent has completely transformed how we handle inbound leads. We went from spending 3 hours a day on lead triage to getting pre-scored, enriched leads delivered straight to our CRM. Our close rate went up by 40%."
— Marcus T., Head of Sales — GrowthStack